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in this challenging but fun project, Jack was tasked with creating a social video piece that showed the Jameson 'J' logo cut into a field of barley. 

Producer Lisa Gernon had a task on her hands to find the right field and a farmer willing to allow the shoot to take place. 

Once the location was secured, Jack worked with camera operator and drone-pilot Louis O'Flynn to complete the mission. 

To do the shoot, Jack directed the farmer in the combine harvester via walkie talkie while Louis shot from the sky. 

Jack guided the combine to do as many parts of the 'J' as were possible. Shots of the combine were then captured from ground level also. See behind the scenes shots below.

Jack then spent some time in the edit room, using After Effects and Photoshop to complete the piece.

Behind The Scenes

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