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POWERS RYE LAUNCH

The Mix teamed up with The Public House to create the campaign for a new Powers Rye edition, which was to be launched in the USA.

Production was done by The Mix with Jack's oversight and art direction. This piece was all done in camera, with Play Nice studio coming in to build a set (seen below) consisting of very precise brand colours and form. 

Jack also did all the editing for the social media video pieces.

This campaign was live on OOH in America, as well as being hand-painted in large scale by Colossal Media.

You can see more about this project on Little Black Book 

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