Entertainment.ie Rebrand & Launch
Entertainment.ie is one of the oldest and most trusted Irish websites for news and information regarding movies, TV and pop culture. Founded in 1997, the website has quite a legacy, yet the identity was dated and wasn't appealing to its target demographic.
Jack was asked to art direct the rebrand of the logo and identity, done by talented team designer, Euan Murphy. One of the key design problems was to understand what people most associated the current logo with. Research showed it was the 'e' face and the colour orange.
The end result is fun and enticing, playful yet not immature, and much more contemporary.
Once we had re-designed the identity of entertainment.ie on its 25th anniversary, we created this short motion-piece to capture the sites essence.
The piece was shown on site, in cinemas, DOOH and across social media.
CONCEPT & DIRECTION: Jack Morley
ILLUSTRATION: Euan Murphy
STORYBOARD: Euan Murphy
EDIT / AFTER EFFECTS: Jack Morley
PHOTOGRAPHY: Dan Kelly-Atkinson
