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Heineken 0.0 Launch

Heineken commissioned us to create a series for them to help launch their new 0.0 product to the Irish market. 

We followed four different characters, with different lifestyles, through their day and discussed why they choose not to drink alcohol on a regular basis. 

The series lived on multiple websites:, and 

As can be seen below, we also made edits that were displayed in cinema, DOOH and across social media.

DIRECTION: Jack Morley

PRODUCERS: Cara Doyle & Leah Morgan

CAMERA: Oisin Deignan, Jack Morley & Dan Kelly-Atkinson

EDIT: Oisin Deignan & Dan Kelly-Atkinson

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