Heineken commissioned us to create a series for them to help launch their new 0.0 product to the Irish market. 

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We followed four different characters, with different lifestyles, through their day and discussed why they choose not to drink alcohol on a regular basis. 

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The series lived on multiple websites: Entertainment.ie, thesportschronicle.com and beaut.ie. 

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As can be seen below, we also made edits that were displayed in cinema, DOOH and across social media.