top of page


In his role at Irish Distillers Pernod Ricard, Jack oversees the Art Direction of TV and Social video work regularly. 

This covers concept development from brief, selection of production crew, approval of cast and wardrobe, sourcing and selection of props and locations as well as oversight of shoots to ensure brand tone of voice is met. 

He would also then oversee and feedback on post-production through to delivery of final assets. 

In the project below, the brief was a request for social-lead video ideas that showcased the portability and versatility of a new product- Jameson Ginger & Lime in can. This was made for American markets during summer. 

Jack worked alongside Copywriter, Aidan Dowling to develop and present the ideas from scratch as well as selecting the production crew.

The production was done in Cape Town, South Africa, where Jack and Aidan were sent to direct and oversee the large-scale shoot.

This shoot involved a large cast and multiple locations over two days. 

15 second TV & social spot

6 second social spots

Behind The Scenes

bottom of page