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In his role at Irish Distillers Pernod Ricard, Jack oversees the Art Direction of TV and Social video work regularly. 

This covers concept development from brief, selection of production crew, approval of cast and wardrobe, sourcing and selection of locations and oversight on shoots to ensure brand tone of voice is met. 

He would also then oversee and feedback on post-production through to delivery of final assets. 

In this first example below, the brief was a request for social-lead video ideas that showcased the portability and versatility of a new product- Jameson Ginger & Lime in can. This was made for American markets during summer. 

15 second TV & social spot

6 second social spot

Jameson 15 year special release

For the launch of this new and collectable whiskey, the brief requested a merge of music and craft in the visuals. Jack worked with the team to develop the concept, production and output. This piece received an ICAD nomination for best cinematography for DOP Louis O'Flynn Martin. 

Social spots with Aisling Bea

Comedian and actor Aisling Bea joined Jameson as an ambassador in 2022. The Mix produced multiple short social videos with her, such as the two below, with Jack assisting in Art Direction and camera operation. 

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