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A large part of Jack's role in Irish Distillers is the production of imagery for launch and promotion of products as well assets for social and print. 

This can involve ideation from brief, art direction of shoots, sourcing photographers and locations, editing and re-touching but often requires camera operation also. 

In the examples below, Jack developed the concept for approval and then directed the production including directing cast. He also did all the re-touching and introduction of graphics. 

These examples were for the launch of new collectable whiskey releases, or for particular calendar events like St. Patrick's Day. 

Jameson 18 years
Jameson 18 years
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