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Trend Media

Trend is the Caribbean’s leading digital media and strategy house. Set up in 2014 with HQ in Jamaica and second office in Trinidad & Tobago.

As Trend's first Head of Creative and one of the first employees, I was tasked with creating the company's identity.

The result is centered around digital analytics, data and targeting.

I built out full brand guidelines and applied the identity to all mediums including motion, print and clothing. 

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